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The Networkers
338 million run on who they know
- 82% of small teams say referrals are their primary source of new customers
- 81% already spend 1+ hours/week trying to scale their network — and get poor results
338M
professionals at firms under 20
35
Billion
hours/year
total hours they spend networking
16% at firms under 20 (Census) + 10% self-employed (BLS) = 26% × 1.3B (LinkedIn) = 338M × 2 hrs/week × 50 weeks = 35B
A venture-scale problem with massive impact on human livelihood.
Sources: Firework/industry data, LinkedIn SMB report, InTouch interviews (n=26), US Census Bureau, BLS, BNI/Misner (n=12,000)